Clik here to view.
Generation Y Does Not Exist
Many articles about management are dedicated to the so called Generation Y. Authors analyse their motivations, lament their supposed high expectations and so on. This arbitrary dividing of people into...
View ArticleClik here to view.
The Lies We Tell—Double Deception in Recruitment
Matt was nervous. Most people are under the circumstances. Matt sat in front of the recruitment specialist, hoping that he’d end up with the job that was on offer. It was a step up from what he had...
View ArticleClik here to view.
The Shaman and the Consultant
Imagine you are an anthropologist, posted in a remote village in Papua New Guinea to study how people solve problems. The village’s yam crops have been reduced dramatically and the village is on the...
View ArticleClik here to view.
All the World’s a Stage — Deception in Management
Deception is more common in everyday life and management specifically than we care to admit. Shakespeare already understood this more than four centuries ago: All the world’s a stage, And all the men...
View ArticleClik here to view.
Trademarking Magic—Selling a Perfect World
Magic trademark—why are so many products branded with the word magic? As I aimlessly walked around a shopping centre, I came across the Magic Mop Set, a mop so good that it will clean the floors like...
View ArticleIs Marketing Evil? A Review of a Common Criticism
We are surrounded by marketing messages almost every second of the day. Some estimates claim that we are exposed to about 2,000 marketing messages every day.1 From reading the name of a brand on a...
View ArticleClik here to view.
Dance monkey, dance: On the limitations of job interviews
Job interviews are stressful and time consuming for both the applicant and the recruiter. The most often used mechanism for selecting new staff is often a highly ritualised affair, with little room for...
View Article
